Hi cherub, my name is Bailey ♥️

As a child growing up in New Zealand, I can still remember my excitement when my Dad brought home my first brand-new sewing machine.

In 2014 I finished my studies in Apparel & Fashion Technology, where my obsession with patternmaking started. I love the process of turning flat shapes into a 3D garment - a blend of creativity and precision. Since then, I've moved to Australia and have freelanced in sewing, patternmaking and made-to-order dressmaking.

In July 2023, I started Loveless-Jaime from my apartment in Melbourne. My first pattern release was the Taylor Crop Top, a simple linen cami that I made all the time for myself. I wasn't expecting much when I first listed it for sale, so I was absolutely touched when I started to receive messages and photos from customers about how much they loved it!

Creating patterns and writing instructions for other people has improved my patternmaking and sewing skills tremendously. I'm constantly questioning my methods and explanations. My goal is to help you make garments that are professionally finished and that you'll wear with pride. Above all, I hope you find as much joy in creating as I do.